Tuesday, August 19, 2008
Targeted Product Funnel Creation - 7 Priceless Steps to Accelerate Your Product Funnel Creation
As an entrepreneur, it is your responsibility to meet the ever-changing needs and demands of your customer base. One of the best ways to do that is by creating series of products and launching your very own product funnel.
Here are the 7 priceless steps to accelerate your product funnel creation:
1. Target a profitable niche. Go with niches that have numerous inadequacies or gaps to fill in and target those people who do not mind spending their precious dimes in their effort to improve the quality of their lives. Also, ensure that these people can afford your products, even your most expensive offerings (high ticket products) so you can succeed in using this marketing technique.
2. Showcase your expertise on your chosen niche. The best way to convince online users to consider doing business with you is to earn their trust. You can do this by showing these people that you are a good source of information and that you are really good on what you do. Share a slice of your expertise by distributing your articles online or by publishing your own ezine. You can also resort to forum posting and blog marketing.
3. Promote your products and services. To easily attract online users to the first level of your funnel, you need to properly advertise your products so you can get your potential clients interested. In this regard, I highly recommend PPC advertising, affiliate marketing, search engine marketing, and banner advertising. These can help you drive quality traffic to your website.
4. Create series of products. Make sure that you have specific products that will address the varying needs of your potential clients. If you are offering information base products, you should offer short ebooks as your low-end product, CD series for your middle-end product, and one-on-one coaching for you high ticket product.
5. Keep your customers happy. To easily promote repeat business, strive to satisfy your customers by offering them with quality products, excellent customer service, and freebies every time they make a purchase.
6. Solicit feedback. From time to time, talk to your customer base and ask them about their thoughts about your products and marketing strategies. This can tremendously help you figure out your weakness and how you can possibly convert them to strengths.
7. Continuously add to your product line. Don't stop creating new products that can potentially meet the emerging needs of your potential clients.
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Sean Mize is an internet marketing strategist who teaches internet marketers how to increase their income by creating high ticket classes and coaching programs.